ViacomCBS to launch the new video advertising platform ViacomCBS EyeQ

Disney to launch “Star”, a new international streaming service

Disney celebrates the results achieved with Disney + by launching a new international streaming service, Star, aimed at a more adult target. Disney CEO Bob Chapek revealed the news on a recent quarterly earnings call. “Mirroring the strategy we successfully...
ViacomCBS to launch the new video advertising platform ViacomCBS EyeQ

Ofcom: The growth of streaming giants in U.K. during the lockdown

In the UK, the lockdown period was a significant source of income for the biggest US streamers, according to a study released by media regulator Ofcom. In particular, it appears that Netflix has about 13m subscribers with a growth of 13% from 2019, while Amazon has...
ViacomCBS to launch the new video advertising platform ViacomCBS EyeQ

Nielsen’s new privacy-centric digital measurement approach

Nielsen is going to implement a new digital measurement methodology based on a privacy-centric approach. From the first months of 2021, measurements will focus on privacy, offering comparable and cross-platform metrics to brands and publishers. As noted on Nielsen...