What is MIA?

MIA Mercato Internazionale Audiovisivo, is a market event based in Rome, Italy, at its tenth edition in 2024, from October 14th to 18th.

A hotbed of business, discussion, debate, and confrontation among the most important international executives, MIA is a destination for the global film and audiovisual ecosystem, conceived as a curated market, a physical and digital space for ANIMATION, DOC & FACTUAL, DRAMA and FILM global players and content.

MIA offers a wide range of specific programs, featuring dedicated Co-production Market and Pitching Forums, Content Showcases, Works in Progress, Market Screenings, tailored Networking Activities as well as an impressive line-up of Conferences, tackling the latest and hottest topics among industry insiders.

MIA aims to provide the creative industries sector with varied and timely dissemination actions to promote technological innovation programs and digitization actions and related economic development opportunities for companies in the business, to increase the sector’s international competitiveness and create new business opportunities on a global basis, reaching out to an increasing number of players and partners.

MIA is a strategic market, created in 2015, and organized by ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive e Digitali) and APA (Associazione Produttori Audiovisivi) who bring their respective skills to produce the largest audiovisual market event in Italy. MIA is made possible thanks to the support of National and European institutions that collaborate in the development of a program made of excellence, it is financed by the Ministry of Foreign Affairs and International Cooperation – ITA Agency, is supported by Creative Europe MEDIA, is co-funded with the support of Ministry of Culture, the Ministry of Enterprises and Made in Italy, the Lazio Region, and is sponsored by UniCredit.