NEWS

Box office crisis in USA and China due to coronavirus

Box office crisis in USA and China due to coronavirus

USA and Asian box office experience a great crisis due to coronavirus pandemic, which caused the closing of theatres worldwide. The unprecedented situation regarding the spreading of coronavirus has hit the global economy. Cinemas are not out of the picture: the box...

Publitalia ’80 buys Beintoo

Publitalia ’80 buys Beintoo

Publitalia '80 buys Beintoo, a data driven specialised Italian company. The aim is to enhance the adtech strategy and the all addressable offer of Mediaset's dealership. Following the acquisition of Beintoo by Publitalia '80, the two companies will work together while...

On Demand service grows by 5% during coronavirus pandemic

On Demand service grows by 5% during coronavirus pandemic

On Demand service grows by 5% due to social distancing during the coronavirus pandemic. Nonetheless, results could vary depending on the economic consequences of the pandemic. According to Strategy Analytics, to quarantine and social distancing have significanty...

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