Navigating Uncertainty: The Key Scripted Content Trends You Need to Know to Survive
MIA /
Talks
14 October, 2024 h 4:30 pm
14 October, 2024 h 4:30 pm
Cinema Barberini – Sala 5
As the global scripted TV business continues to face severe challenges, understanding what’s going on, why it’s going on, and what you can do to navigate it becomes crucial. This session will draws on detailed data from Ampere Analysis to explore the end of peak TV and explain how the strategies of global streamers and local broadcasters are changing the type of content that is in demand. Find out where growth opportunities still exist, what type of content is still getting commissioned and how the changing face of content licensing is influencing the wider business.
Speaker:
Guy Bisson | Executive Director and Co-Founder, Ampere Analysis (USA)