Pushing The Envelope

This panel will explore the challenges of reaching new audiences and engaging 18–35-year-olds who are thought of having moved away from traditional documentary viewing. Is the issue one of storytelling, or is it the medium? Is the answer really just Tik Tok and short formats?
 
With the rise of fake news and media mistrust, how can documentaries evolve to reach a generation that may shy away from facts and science? The discussion will delve into how narrative choices and media platforms can bridge divides, offering innovative approaches to attract and engage an audience that typically resists content, conflicting with their existing beliefs.
 
Speakers:
Caroline Behar | Head of International Coproductions and Acquisitions, France Télévisions (France)
Elisabeth Hagstedt | Head of Content, Histoire TV, TF1 (France)
Thomas Matzek | Head of Specialist Factual, ORF (Austria)
Shaminder Nahal | Head of Specialist Factual, Channel 4 (UK)
Abigail Priddle | Creative Director – Specialist Factual, BBC Studios (UK)
Stephen Segaller | Vice President, Programming, The WNET Group (USA)
 
Moderator:
Gioia Avvantaggiato | President and Executive Producer, GA&A (Italy)