La7 expands its offer with the new on demand service “La7prime”

La7 expands its offer with the new on demand service “La7prime”

A new free on demand platform by Cairo Communication group, La7prime, has made its debut. The platform currently presents a free offer of films and documentaries on history, culture and current affairs, selected every week: on the occasion of the American presidential...
La7 expands its offer with the new on demand service “La7prime”

France, the new government line on SVoD

The French government is studying a measure that would oblige SVoD platforms to invest 20-25% of their turnover in local productions. This was announced by Roselyn Bachelot, Minister of Culture, during an interview. The regulation should be contained in a new law...
La7 expands its offer with the new on demand service “La7prime”

Cinema, the new measures of the Ristori decree

The Ristori decree was approved yesterday by the Council of Ministers.  it contains, among the others,  measures to support the entertainment sector. To guarantee aid to the workers of the sector, the decree provides for the refinancing of the Fondo emergenze cinema e...
La7 expands its offer with the new on demand service “La7prime”

Amazon Prime, the expansion in Italy

Amazon Prime, the streaming platform of Jeff Bezos, is committed to having an increasing weight in the Italian market. This maneuver, explained Nicole Morganti (Head of Amazon Originals, Italy | Amazon Italy) during MIA 2020, had already started this year, but in the...
La7 expands its offer with the new on demand service “La7prime”

France Channel, the streaming service for French content

France Channel, the SvoD broadcasting original French content, will be launched in 2021 In USA. The offer will include TV series, animation programs and documentaries. France Channel aims to become the leading provider in this field. The target audience for the...
La7 expands its offer with the new on demand service “La7prime”

Netflix, the change of pace after the lockdown

In the third quarter Netflix slowed its growth compared to the first two, marked by the extraordinary situation caused by the COVID-19 pandemic. In the first quarters of 2020 Netflix recorded an increase of 28.1 mln subscribers, an average of 3 new mln per month,...
La7 expands its offer with the new on demand service “La7prime”

Rai Com and Titanus, agreement for digital conversion

The production company Titanus has reached an agreement with Rai Com that will guarantee the digitization of its library of 400 films. The main functions of the agreement are conservation, modernization and distribution: Titanus will restore the films in its...
La7 expands its offer with the new on demand service “La7prime”

ViacomCBS, Pluto TV is arriving to Italy

The free streaming platform of ViacomCBS will be available in Italy from 2021. Born in 2013, it was purchased by Viacom last year. Pluto TV is already available in Austria, Germany and Great Britain, and will be released at the end of October in Spain and then...
La7 expands its offer with the new on demand service “La7prime”

China becomes the first cinematographic market

The cinema balance is shifting: China has reached the position of the first cinema market in the world, taking the USA out of first place. Analysts had already been predicting an overtaking in the sector for months, and this occurred in recent days, when the box...
La7 expands its offer with the new on demand service “La7prime”

Audiovisual, MiBACT’s new measures and funds

The new budgetary manoeuvre provides for the strengthening of support for the audiovisual sector. This will ensure that the permanence of the extraordinary increase in tax credit. To guarantee this permanence, 240 million euros per year have been allocated to the...