Disney to launch “Star”, a new international streaming service

Disney to launch “Star”, a new international streaming service

Disney celebrates the results achieved with Disney + by launching a new international streaming service, Star, aimed at a more adult target. Disney CEO Bob Chapek revealed the news on a recent quarterly earnings call. “Mirroring the strategy we successfully...
Disney to launch “Star”, a new international streaming service

Ofcom: The growth of streaming giants in U.K. during the lockdown

In the UK, the lockdown period was a significant source of income for the biggest US streamers, according to a study released by media regulator Ofcom. In particular, it appears that Netflix has about 13m subscribers with a growth of 13% from 2019, while Amazon has...
Disney to launch “Star”, a new international streaming service

Nielsen’s new privacy-centric digital measurement approach

Nielsen is going to implement a new digital measurement methodology based on a privacy-centric approach. From the first months of 2021, measurements will focus on privacy, offering comparable and cross-platform metrics to brands and publishers. As noted on Nielsen...
Disney to launch “Star”, a new international streaming service

The evolution of video streaming according to Sensemakers

The study conducted by the digital marketing consulting firm Sensemakers highlights new data on the growth of online video consumption and its evolution. According to estimates by Agcom and Comscore, in March 2020 users of streaming platforms increased by more than...