Advertising investments, tax credit at 50%
It expires on September 30 the access to the Advertising Bonus for companies, self-employed workers and institutions. The measure translates into a tax credit of 50% applied to the advertising costs incurred in 2020. The advertising expenses affected by the measure...
Venice, Orizzonti Award for best screenplay to “The Predators” (MIA What’s Next Italy 2019)
Surprise during the closing ceremony of the Venice Film Festival: the Orizzonti Award for Best Screenplay was given to “The Predators” by Pietro Castellitto, produced by Fandango and Rai Cinema with the support of MiBACT and Lazio Region, that was...
Netflix, the streaming platform won’t have a cinema circuit
Announcing it is Reed Hastings, CEO of Netflix, during an interview with The Hollywood Reporter. Strategies for the future won’t include the construction of a cinema circuit. The attention of Netflix, confirms Hastings, will focus on streaming entertainment,...
Streaming platforms, the clash between shared accounts and comfort zones
According to research conducted by Kaspersky, a large number of users worldwide share personal accounts and allow their roommates to access them. The report points out that online services have the ability to bring people closer together, creating more and more cases...
Cinecittà, restarting through Virtual Reality
Projects and productions keep on restarting after the lockdown: it was held at the 77th edition of the Venice International Film Festival “The Big Reset”, where the resumption of work at the Cinecittà Studios was discussed. The event was organized in...
Mipcom, the French market cancels the physical edition and becomes full digital
Reed Midem, organizer of Mipcom, today announced the cancellation of the physical event in function of a purely digital event, Mipcom Online+. Reed Midem had already imported changes to the event’s organization, adapting times and spaces to the measures required...
Cinema, the titles awaited for this weekend
The distribution of new titles doesn’t stop. After the success of “After We Collided” at the box office, which in the wake of “Tenet” marked an increase in the number of customers in Italian cinemas, this weekend new movies will enrich...
Regione Liguria, new call for the productions in October
Liguria unifies its action to that of the other Italian Regions. In August, the Regional Council approved the allocation of 500.000 euros to support audiovisual productions. This is the third call put in place by the Region aimed at blocking redundancies and...
Mediaset, inevitable losses and future recoveries
The Covid-19 epidemic and the consequent lockdown in March inevitably impacted the proceeds of Mediaset in the first half, but already in the second half an improvement is expected. As in other sectors and for other operators, the consequences of the lockdown have...
September marks the beginning of the new season of Italian TV
Programs and TV series from different TV stations broadcast again. Starting from September, various television productions between fiction, reality and current affairs will resume. On September 5 “DayDreamer”, broadcast by Canale 5, has started again: the...
