Auditel’s Super Panel is alarmingly similar to the Map of the Empire told by Jorge Luis Borges, which, during a delirium of precision, ended up reaching the size of the empire and it crumbled apart.
Introduced this summer with a tripled sample than in the past, and monitoring as of today the viewing habits of 16 thousand families and 41 thousand individuals, the Super Panel didn’t revolutionise the hierarchies we’ve been used to, recording more than a 56% share distributed among the usual nine mainstream channels. Analysing the collected data and comparing them to those of the first three weeks of September 2016 (collected with the old methodology), Rai continues to rule, with Rai 1 on top of all the surveys.
In the whole Italian TV landscape, the nine mainstream channels on the first buttons on the remote collect a 56.63% share for the entire day from 1 to 21 September, compared to a 57.27% share in the same period during September 2016. The other DTTV channels count a 26.58% share (25.64% in 2016), while Sky and Fox’s Pay-Tv channels together are worth 5.65% (5.73% in 2016). There was no great change.
In detail of each channel, Rai 1 closes the abovementioned period with an average of a 16.28% share, Rai 2 is down to 6% and Rai 3 remains at 5.5%. Regarding Mediaset, Canale 5 drops by 13.71%, Italia 1 remains at 4.84% and Rete 4 at 3.9%. La7 is dropping too, at 2.82% even if Urbano Cairo’s TV lineup comes into effect between October and November with its new programming. Sky’s Tv8 is doing well, above a 2% share within 24 hours and usually around 3% in prime time. Discovery’s Nove, in September, ranks above a 1.48% share, but is not the ninth power of the Italian TV landscape, having been overtaken both by Rai Yoyo (1.62%, growing) and Real Time (another channel of Discovery) with its 1.56%.
