Apple commissioned Michel Gondry to shoot a short film that must be filmed entirely with the new iPhone 7 Plus. A little ten-minute masterpiece full of poetry and dream was born: the French director (the author of Eternal Sunshine of the Spotless Mind) tells the story of a little girl and her pink tricycle with various movie quotes (the fluttering plastic bag recalls both American Beauty and the feather in Forrest Gump) and a moving end.