Publitalia ’80 buys Beintoo

Publitalia ’80 buys Beintoo

Publitalia ’80 buys Beintoo, a data driven specialised Italian company. The aim is to enhance the adtech strategy and the all addressable offer of Mediaset’s dealership. Following the acquisition of Beintoo by Publitalia ’80, the two companies will...
Publitalia ’80 buys Beintoo

On Demand service grows by 5% during coronavirus pandemic

On Demand service grows by 5% due to social distancing during the coronavirus pandemic. Nonetheless, results could vary depending on the economic consequences of the pandemic. According to Strategy Analytics, to quarantine and social distancing have significanty...
Publitalia ’80 buys Beintoo

Biennale College Cinema – Virtual Reality: the 5th edition

Biennale di Venezia confirms the 5th edition of Biennale College Cinema – Virtual Reality project. The contest is supported by MiBACT-DG Cinema. The project is reserved for Italian creatives and concerns the development and realisation of virtual reality works....
Publitalia ’80 buys Beintoo

Mediaset buys shares in ProSiebenSat.1

Mediaset buys shares in ProSiebenSat.1, the German media giant, expanding its influence in the media group. Mediaset España Comunicacion, the subsidiary company of Mediaset Group, buys shares for 4,25% in ProSiebenSat. The part amounts to 9.902.500 in shares and to...
Publitalia ’80 buys Beintoo

Coronavirus, extension to DG Cinema MiBACT competition notices

Due to coronavirus, DG Cinema MiBACT announces an extension to three competition notices in order to assist the audiovisual sector. While coronavirus has caused a heavy crisis in all aspects of society, DG Cinema MiBACT announces an extension of the deadlines to the...
Publitalia ’80 buys Beintoo

Netflix supports the creative community with a $100 mln fund

Netflix sets up a $100 mln fund to help workers in the most affected film and television productions, due to Covid-19 emergency. Ted Sarandos, Netflix’s Chief Content Officer, shared the news through the company official website, focusing on Netflix’s due...
Publitalia ’80 buys Beintoo

How European TVs change schedules during coronavirus emergency

With the spreading of coronavirus  and most european countries in self-isolation, European TVs change their programming and schedules. European TVs seem not to be immune to coronavirus either, as they change thei tv schedules to facilitate life during self-isolation....
Publitalia ’80 buys Beintoo

“Cura Italia” decree: the audiovisual fund amounts to 130mln

The “Cura Italia” decree faces the Coronavirus emergency and establishes a 130 million fund dedicated to entertainment, cinema and audiovisual. MiBACT takes action supporting and contributing economically to the recovery of the audiovisual sector, through...
Publitalia ’80 buys Beintoo

The future of Italian cinema: encouraging previsions by Anica

ANICA confirms its support for the audiovisual sector and provides an encouraging view of the post-Coronavirus film industry. ANICA’s forecasts are positive, as evidenced by the conference call held in recent days, between the president of ANICA Francesco...
Publitalia ’80 buys Beintoo

Coronavirus, towards government support for TV

Economic contributions to support TV are coming, both for Rai and for local broadcasters, to face the losses caused by Coronavirus. The draft of the new law decree dedicated to economic measures to deal with the Coronavirus emergency is on the agenda and should...
Publitalia ’80 buys Beintoo

TV schedules in progress for a “smart watching” public

Television programming responds to the on going health emergency with the real time information domain and a record of TV ratings. The public TV scenario returns to its premises, expressed by the famous motto “educate, inform and entertain”: the...