The distribution of revenues in the online advertising chain according to AGCOM

Nielsen’s new privacy-centric digital measurement approach

Nielsen is going to implement a new digital measurement methodology based on a privacy-centric approach. From the first months of 2021, measurements will focus on privacy, offering comparable and cross-platform metrics to brands and publishers. As noted on Nielsen...
The distribution of revenues in the online advertising chain according to AGCOM

The evolution of video streaming according to Sensemakers

The study conducted by the digital marketing consulting firm Sensemakers highlights new data on the growth of online video consumption and its evolution. According to estimates by Agcom and Comscore, in March 2020 users of streaming platforms increased by more than...
The distribution of revenues in the online advertising chain according to AGCOM

Alice nella Città announces the news of its 18th edition

Scheduled from October 15th to 25th – at the same time as the Rome Film Fest – Alice nella Città presents its 18th edition, announced by the artistic direction of Fabia Bettini and Gianluca Giannelli. During the lockdown, the “Cinema da Casa”...
The distribution of revenues in the online advertising chain according to AGCOM

Netflix revenues reach 6,14 billion dollars in the second quarter

In the second quarter of 2020, Netflix’s revenues have reached 6.14 billion dollars. In addition, 10.1 million paying subscriptions were added, compared to 2.7 million in the second quarter of 2019. Paying subscribers are now 192.95 millions, with a forecast of...