What is the future of TV? They call it the “Netflix effect”, so the market will adapt to the entry into the field of the over-the-top (OTT).
The audience is asking for more and more TV, and video on demand services are the most important ones. The technological innovation not only of the devices, but also of the coverage has made this sector grow in recent times. According to the forecast of the latest ITMedia Consulting report, the television market will grow at an average annual rate of 3.4%, thus reaching 8.8 billion euros in 2020. “The television market in Italy: 2018-2020 – The Netflix effect” – this is the report’s title – foreshadows a decisive surge in 2020. As a result of the development of technology and the arrival of new operators, free TV would be undermined by pay TV, which from the current 42% would rise to 55% of the total number of Italian families. The broadband offer is also increasing and could reach 8.5 million homes in 2020 (compared to the current 3.8).