The Marché du Film 2020 will be transposed in digital version due the recent cancellation of the Cannes Film Festival.
The added value offered by digital opportunities allows the idea of the Marché du Film 2020, which initially took the risk of a possible postponement due to the Covid-19 emergency.
As stated in March by the director of the Marché du Film, Jérome Paillard, the possible scenarios were essentially two, depending on whether the event took place in a traditional way, or only in an online version. Paillard’s intervention followed the “private” initiative of some production companies and agencies to create a virtual market, replacing the Cannes Film Festival.
Thierry Frémaux, general delegate of Cannes, then confirmed the edition of the Marché du Film 2020, which will recreate the experience of the physical market through virtual stands for sales agents and institutions, video meetings, online projections, programs and conferences, with dedicated platforms (such as Cinando).
The market will run for four days starting June 22, 2020.