The Innovation for the Creative Industries program at MIA is the annual space dedicated to exploring future scenarios in content production. Through meetings, workshops, and special initiatives, experts, professionals, and companies from the audiovisual and tech sectors come together to discuss new technologies and their impact across all stages of the value chain — from creation to final consumption.
For this year’s edition, MIA presents Vertical AI, a series of sessions curated by industry experts, to help producers, distributors, filmmakers, authors, creators, funders, and policy makers understand the practical applications of AI across the audiovisual value chain.
Three workshops will be organized in collaboration with Creative Europe Desk Italy MEDIA and by two pioneers in the use of AI to support creators, producers, and distributors — Sami Arpa, CEO and co-founder of Largo.ai, and Céline Udriot, the company’s COO — the workshops will offer a concrete and strategic journey to explore the opportunities of AI across different stages of production. In line with the priorities of the Creative Europe MEDIA Programme in the field of digital transformation and use of new technologies to enhance competitiveness, the goal is to explore how AI can support the creation of high-quality content and provide concrete tools to better reach audiences, strengthen distribution and marketing strategies, and increase the market potential of projects.
The program also features a workshop led by Canadian expert Manuel Badel, founder of Badel Media and international specialist in blockchain, AI, and intellectual property funding and management for media and creative industries. Fully dedicated to the integration of Blockchain and AI, the session will explore how these technologies can ensure content traceability and authenticity, unlock new funding opportunities for projects, and provide innovative models for intellectual property (IP) management and monetization.
The presentation is aimed at content creators and producers, but this topic consistently sparks strong interest among distributors, investors, funders, and policy makers alike.
A deep dive designed to deliver practical tools and strategic insights for professionals in the audiovisual and creative industries.
The program also includes a workshop on AI & VFX, starting from the case study of the short film “The Last Image”, the team behind EDI Effetti Digitali Italiani, leaders in the VFX sector and newly founders of HAI – Human & Artificial Imagination, will show to directors, artists and professionals how Artificial Intelligence can become an ally of creativity: simplifying production processes and opening up new narrative possibilities. A unique event that combines innovation, vision and reflection on the future challenges of the film industry.
The workshops, with a closed-doors, interactive format, will present a pragmatic approach, focused on collective development of potential solutions and guidelines provided during the sessions. These workshops, reserved for MIA Industry-accredited participants, require registration – subject to availability. Additional participants may be admitted as attendees, prior to the event.
The VERTICAL AI programme activities will be introduced by a presentation session titled Introduction to the Use of AI in Audiovisual Production, open to all accredited professionals and focused on real-life AI use cases, held on Monday, October 6, 2:30 – 3:30 p.m., at Cinema Barberini, Screening Room 1.
Followed by the networking event Coffee with MEDIA.
Vertical AI Pathways:
- Development with AI – practical applications in creative and project development.
Host: Sami Arpa | CEO and founder, Largo.ai (Switzerland) - Production with AI – optimizing production processes and resources.
Host: Céline Udriot | COO, Largo.ai (Switzerland) - Sales and Forecast: Using AI to Reach and Grow Your Audience – data-driven strategies for audience engagement, promotion, and distribution.
Host: Sami Arpa | CEO and founder, Largo.ai (Switzerland) - Blockchain-AI Synergy in IP Management: Hyper-Personalizing Content Funding and Distribution for Meaningful Impact – A workshop that sparks reflection and agile application pathways for media asset traceability and monetization
Host: Manuel Badel | Tech and Media Expert, First Blockchain PoC in Canadian Broadcasting, Badel Media (Canada) - We’ll fix it in AI! But wasn’t it in POST? – Come and discover how AI can transform filmmaking, enabling directors and producers to maximise their creativity by redirecting resources to high-impact areas.
Host: EDI Effetti Digitali Italiani (Italy)
These activities, reserved for MIA Industry-accredited participants, confirm the MIA’s role as a platform for innovation and an international hub aimed at strengthening the competitiveness and creativity of the global audiovisual sector.
Participation is upon registration only, subject to availability.
Fill out your participation request here, by October 3rd, at 5:00 p.m. (CEST):
