Notorious Pictures enters into a multi-year agreement worth approximately € 7.6 million with a leading international player.
The Italian production and distribution company continues to confirm its position in the international market by announcing the conclusion of a deal with a leading global group in the broadcast sector for the licensing of a package of films for multi-year exploitation through Pay and Svod for a total value of approximately 7.6 million euros.
As reported in the press release of Notorious Pictures, the President and CEO Guglielmo Marchetti said: “In a market context where we are gradually returning to normality, the health emergency in our industry has given a strong acceleration to change as a result of the enormous impact caused by digitization. We are witnessing an exponential growth at global level in the demand for audiovisual content and it is in this context that this new important agreement is placed. The presence of the Notorious Pictures Group in all areas of business related to the audiovisual sector puts us in the best position to exploit and seize all the opportunities for growth and to be at the same time particularly attractive to all global players”.