Nielsen is going to implement a new digital measurement methodology based on a privacy-centric approach.

From the first months of 2021, measurements will focus on privacy, offering comparable and cross-platform metrics to brands and publishers.

As noted on Nielsen website, its digital measurement suite, which includes Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings, will be supported by:

  • Nielsen’s gold-standard media panel truth sets, census data collection technology, proprietary bias correction and calibration models and diverse third-party partner assets;
  • a proprietary network of walled gardens and platform data providers, with a global footprint that taps into rich audience data to capture volumetrics and demographics;
  • a large ecosystem of publishers across the open web with scaled data, augmented with Nielsen-verified demographics;
  • novel privacy-centric audience deduplication methodologies.