Neftlix has officially presented its request to join the Italian Film And Audiovisual Multimedia Industries Association (ANICA).

After the announcement of the opening of a Roman site, Netflix gets to the heart of the Italian production and distribution reality through the historical association. Netflix representatives will participate in the activity of ANICA, the Cinema, Audiovisual and Digital Council and its Committees.

About Netflix’s investments planned in Italy, ANICA President Francesco Rutelli declared last year: “the announcement of Netflix is important. Lasting investments and partnerships with original Italian producers, both for films and TV series, will bring positive effects in our country. Dialogue has opened with ANICA, for the growth of the supply chain and for employment in our country”.

More recently, in an interview with Variety, Rutelli also talked about the necessary elaboration of a strategy to support the feature films from theatrical release, to TV, to the streaming platforms, anticipating the crucial role of Netflix for the Italian audiovisual market.