From today until Sunday, June 26, the first edition of Matera Digital Week will be held, after being postponed last December due to the pandemic. The event will be the culmination of experimentation, applied research and technology transfer projects that have Matera as a reference point and are based on the use of technologies at the center of attention in the world of innovation.

The first two days of the event will focus on the audiovisual world, including keynote speeches, panel discussions, case studies, panels, master classes, musical events and installations under the banner of digital.

They will discuss virtual reality and its relationship with the Italian industry, the podcast as an innovative communication tool and the challenges of audiovisual for future mobility.

Experts from MIA, the University of Palermo, the Union of Digital Publishers and Creators and other institutional and innovative entities will tell the best of contemporary audiovisual technology and what lies ahead in the near future.

Below is the schedule of events with the focus on audiovisual:

June 22, 2022

15.30 – 16.00
Opening: video message by Francesco Rutelli, President Anica and Giancarlo Leone, President APA

Institutional greetings.

Avv. Francesco Soro, Director General MISE
Ugo Erra, House of Emerging Technologies
Gaia Tridente, Director MIA

16.00 – 16.45
Masterclass: Between Technology and Creativity. Audiovisual productions and the challenge of the future

Speaker: Prof. Simone Arcagni – Associate Professor at the University of Palermo. Scholar of cinema, media, new media and new technologies.

17.00 – 17.45
Digital Case Study: The Podcast as a communication tool for companies. The model Hypercast

Speakers: Raffaele Costantino, Creative Director of Hypercast;
Enzo Abbate, Founder Studio 33.
Moderator: Federico Ferrazza, Director Wired Italia

18.00 – 19.30
Panel: Virtual reality and the Italian industry

Speakers: Gennaro Coppola, President Direct2 Brain;
Francesco Madeo, Co-Founder/Producer Dreamcatchers Entertainment;
Omar Rashid, Founder Gold Enterprise;
Domenico De Gaetano, Director Museo del Cinema Di Torino;
Carlo Rodomonti, Head of Strategic Marketing and Digital Rai Cinema;
Federico Giuseppini, Founder Twice Out.

Moderator: Manuela Cacciamani, President of Unione Editori e Creators Digitali

7:30 p.m. – 11:30 p.m.
Digital Installation in San Francesco Square

June 23, 2022

6.15 – 8.00
Morning walk in the Murgia with drone filming.

10.30 – 11.30
Panel: Digital Storytelling

Speakers: Adele Magnelli, International Project Manager Ett;
Paolo Bigazzi Alderigi, Music Publisher Iter Research;
Christian Nucibella, Founder Filoblu;
Vincenzo Piscopo, Studios Director Ciaopeople;
Luca Tesauro, Founder & Ceo Giffoni Innovation Hub.

Moderator: Prof. Simone Arcagni, Associate Professor at the University of Palermo.

12.00 – 13.00
Panel: The new free streaming scenario and the production of new original content.

Speakers: Luca Rochira, VP Production & Promotion Got Game;
Giorgio Croce Nanni, Player Z;
Matteo Branciamore, Player Z;
Cristina Sala, Senior Head of Business Development AVOD, Samsung TV Plus Italia.

Moderator: Gaia Tridente, Director MIA

15.30 – 16.30
Panel: Funds and incentives for digital innovation for the audiovisual industry

Speakers: Jacopo Chessa, Director Veneto Film Commission Foundation;
Stefania Ippoliti, Head of Media Library and Cinema Area Fondazione Sistema Toscana.

Moderator: Gaia Tridente, Director MIA

16.30 – 18.00
CTE Matera

Presentation of the House of Technology and the program of Matera Digital Week from June 24 to 26

18.00 – 19.00
Digital Music Concert with the Conservatory of Matera