What do Italians watch on TV? Auditel data regarding April 2019 confirm a strong hold by Rai in prime time, while ratings decrease for Mediaset.
Mediaset’s low ratings are due to the lack of the football’s Champions League, which had brought skyrocketing viewing figures last year. Mediaset’s reality shows also do not live up to expectations. After losing 0.8 points in audience compared to February 2018, and 0.7 compared to March 2018, Canale 5 ends the month of April with -1.8.
Rai 1, thanks to the Champions League deal concluded with Sky, confirms itself as the leader during prime time. In April, it has obtained an average audience of 18.7% during the 8PM-10PM time slot. Rai 2, on the other hand, does not exceed 5.8% in the same time slot. The tables turn in the late evening, with Canale 5 achieving first place with an audience share of 15.8%.
Great results for television drama on Rai channels, which were achieved by the new series Mentre ero via (While I was away), and by the reruns of Inspector Montalbano episodes. Saturday night prime time does also well with the Italian edition of Dancing with the Stars.
Canale 5 stands out for talent and reality shows such as Ciao Darwin, Italian Big Brother, Amici, and Live – Non è la D’Urso.
Sky’s ratings also go up at 8%. Discovery almost reaches 7% of the audience: new shows on Nove and Real Time, including Il salone delle meraviglie, make a great impact.