AT&T expects to reach 120 million to 150 million HBO Max and HBO subscribers worldwide by the end of 2025.
The company expects to end the year with 67 million to 70 million subscribers, an increase of 9 million compared to 2020.
The launch of HBO Max is scheduled in 60 countries outside the US this year – 39 territories in Latin America and the Caribbean at the end of June and a further 21 territories in Europe in the second half of the year. It is HBO’s first venture into international markets for the streaming platform, offering a range of content from the studio’s TV and film catalogues, original shows and locally produced content.
WarnerMedia chief Jason Kilar said HBO Max would be building on HBO Europe’s footprint with a “near doubling” of content planned compared to HBO for the same price during A&T’s investor presentation.
“These are markets where we have existing presence, key brand awareness, local programming experience and are excited to refresh our product and expand our subscriber base” Kilar said of the service’s global expansion. “We have an exciting mix of content, including a great slate of originals.”
WarnerMedia is devoting increasing energy to the HBO Max project to participate in the streaming war.