Independent Producers: But Independent from Whom?



MIA / Talks

22 October 2026 - 14:00

Palazzo Barberini - Sala Pietro da Cortona
Runtime: 60 min.



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For thirty years, being independent meant just one thing: not belonging to a national broadcaster. Today, much of Italian and European production is owned by large international groups, global platforms have become the main commissioners, and the value of a work hinges on rights, exploitation windows and data. The old criterion, therefore, is no longer enough.
The panel aims to compare the Italian and European models with a view to the revision of the AVMS Directive. The underlying question is what a producer should be independent of today: capital, the commissioner, control of rights or access to data?

Speakers:
Iginio Straffi | Founder and President, Rainbow - Vice President, APA - Associazione Produttori Audiovisivi (Italy)
Riccardo Tozzi | Founder, Cattleya (Italy)
Avv. Gianfranco Rinaldi | Audiovisual Law Expert (Italy)
Massimo Scaglioni | Professor of Media History and Economics, Università Cattolica del Sacro Cuore, Milan - Director, Ce.R.T.A. (Italy)
On. Antonello Giacomelli | Commissioner, AGCOM (Italy)

Moderator:
Linda Parrinello | Editor-in-Chief, TIVÙ (Italy)