MIA – Mercato Internazionale Audiovisivo was the megaphone of some initiatives concerning the Apulia Region: the reopening of the Apulia Film Fund and the ADE Apulia Digital Experience 2023 conference, which will take place in Bari, Italy, from November 10 to 12.

The latter will be an event with an international character, with a focus toward Israel, the Guest Country of this first edition and a leader in the Artificial Intelligence industry. The three-day event will bring together companies and professionals from all creative sectors -gaming, film, audiovisual, art, digital innovation- to find common ground and stimulate innovation.

To this end, the competition “Telling Puglia with AI” will seek to enhance the artistic, cultural and tourist heritage of the Puglia region through the conception of digital products based on the use of Artificial Intelligence. While the Digital Licensing Excellence Awards, organized in collaboration with Licensing Italia and Licensing International, will reward companies, brands, influencers and content creators who have innovated the world of licensing by exploring the digital world.

The conference is organized by Apulia Film Commission and Rai Com, funded by the Regione Puglia and promoted by Rai, under the Art Direction of Roberto Genovesi.