After some previews in May, the media company revealed that the new service will be active in the fall all over the world and will offer original content from the ViacomCBS catalog: among these, new Showtime titles, original CBS All Access products such as Guilty Party and The Harper House, as well as Paramount Pictures movies.
In this way, ViacomCBS EyeQ will allow advertisers to access a viewing audience that measures 50 million full-episode monthly unique viewers in the U.S., and 150 million across all content and all devices.
The platform will serve as a single entry point for video content and will be built using the same technology as CBS All Access.
According to the ViacomCBS note, a new reporting infrastructure will also be introduced  to provide real-time data and tactical campaign guidance for advertisers to track spending across platforms and to offer a range of solutions to measure the effectiveness of campaigns.
The possible involvement of Italy in the launch has not yet been confirmed.