The report of the GFK research institute reveals some data on the use of television and digital content during the Covid-19 emergency.

News and entertainment programs are the main pins on which the renewed habits and media consumption of the Italian population are based.

GFK confirms the data on audience development and time spent on TV channels, with a + 177% on all news. Entertainment programming also performed well: +10% for lifestyle thematic channels and + 9% for film / fiction channels; online entertainment also grew, in particular, by 13% for video and music streaming, 9% for gaming and 31% in terms of time spent on social networks

Interesting data on advertising too, according to GFK. The activities of the top TV spenders remain unchanged, but they adapt their communication to the current situation with messages about donations and “emergency education”.