Pier Silvio Berlusconi has unveiled the plans of Mediaset for the future. A major focus on free-to-air TV and possible international cooperations are expected.
During the presentation of the Fifa World Cup by Mediaset, Pier Silvio Berlusconi made some comments on the group’s possible future strategy. According to the declarations on behalf of Mediaset, they are seeking to establish international partnerships, starting from Italy and Spain. This decision has been made not only to increase the company’s activities but also in response to the need of securing the future of Mediaset.
According to Pier Silvio Berlusconi, this strategy would help to strengthen the company’s presence, which could be the only one left to withstand the OTT platforms’ arrival, unlike pay-TV, which are struggling even more, according to Mediaset CEO. Furthermore, Mediaset is also planning a future cooperation with Netflix, in particular for possible co-productions. However, the core business of the company is still free-to-air TV.
