The study conducted by the digital marketing consulting firm Sensemakers highlights new data on the growth of online video consumption and its evolution.
According to estimates by Agcom and Comscore, in March 2020 users of streaming platforms increased by more than 60% compared to the same month in 2019, while Auditel informs that the number of online video views on the sites of TV broadcasters more than doubled compared to 2019.
The 15-24 target audience remains the most active with an average of 35 minutes per day spent on video streaming sites, while households with high levels of schooling and income enjoy smart TV. Online videos are on average viewed with different types of devices throughout the day.
The study also highlights the diffusion of new hybrid AVoD and SVoD models, in light of the increase of platforms on the market and the new needs of the public to contain spending.