Rai Cinema and Rai Com issued a press release revealing the new agreement between the two companies in order to optimize, within the Rai Group, the international distribution activities of the film product.
The purpose of the agreement, as reported by the press release, is to strengthen the visibility of international cinema abroad right from this February, when Rai Cinema will distribute new films abroad, which will then continue to be managed by Rai Com for library exploitations.
Rai Cinema will also operate under the new brand Rai Cinema International Distribution, launching its activities in foreign markets at the Berlinale’s European Film Market.
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