Roberto Genovesi has served as Director of Rai Kids since April 2025. He oversees Rai’s programming for children and families, guiding the division toward a new generational identity, with greater attention to teenage audiences and a stronger presence across platforms. From 2023 to 2025, he directed Rai Libri, shaping its editorial strategy and strengthening Rai’s position in publishing. From 2009 to 2025, he also served as Artistic Director of Cartoons on the Bay, the international festival dedicated to animation, transmedia and meta-arts, and of ADE Apulia Digital Experience.

A screenwriter, graphic novel author and novelist, he has published historical and fantasy fiction, including the Legione Occulta saga, the Legione Maledetta trilogy, Il templare nero, Il leone di Svevia and Il ragazzo che liberò Auschwitz.

He teaches cross-media languages at several universities and is recognised as the first Italian academic to hold a university chair dedicated to video games.

Genovesi began his career in journalism, contributing to L’Espresso, Panorama, La Repubblica, TV Sorrisi e Canzoni and Osservatore Romano. After fifteen years at the ASCA press agency, where he led the economic, social, and multimedia desks, he held institutional roles at the Ministry of Foreign Trade, the Presidency of the Council of Ministers, and the Ministry of Communications, also working on childhood policies.