Samsung’s FAST service is deepening its distribution partnership with All3Media International (Banijay), bringing the total number of active single-IP channels across the key UK, France and Spain markets to nine. The move underlines Samsung TV Plus’s strategy of consolidating its EU5 offering through thematic channels built on established IP libraries.
Samsung TV Plus, Samsung’s FAST (Free Ad-Supported Streaming TV) platform, has expanded its distribution agreement with All3Media International, the international distributor owned by Banijay. The deal adds nine single-title channels across the three European markets of the UK, France and Spain, further strengthening the platform’s position in the European AVOD/FAST segment.
In the UK, the deal translates into the immediate launch of four single-IP channels built around formats with an established audience: The Cube, Tattoo Fixers, Garden Rescue and Obsessive Compulsive Cleaners. The choice of highly recognisable titles reflects an increasingly structural trend in the FAST market: the creation of thematic channels with low editorial complexity but high audience loyalty, capable of generating stable advertising inventory from already-amortised libraries.
In Spain, the agreement brings Midsomer Murders (Los Asesinatos de Midsomer) back to the catalogue, while in France Les Détectives is in the process of launching — a channel dedicated to the cosy crime genre, bringing together titles such as Inspector George Gently and Agatha Raisin under a single editorial umbrella. This represents a genre-based channel model as an alternative to the single-title approach, better suited to markets with a more fragmented audience.
On the strategic side, Chris Gregory, Head of Content Development at Samsung TV Plus EMEA, framed the deal within the platform’s ongoing consolidation of content partnerships across its five EU5 markets, describing the All3Media library as an asset that both strengthens UK audience loyalty and supports the wider European rollout of British IP catalogues. Amanda Stevens, SVP Global Partnerships at All3Media International, described the deal as a lever to maximise the value of the group’s IP portfolio through a market-by-market distribution approach.
The deal fits into a broader growth trend for the FAST sector in Europe, where the proliferation of single-IP and genre channels gives distributors an incremental monetisation lever for libraries already exploited across other windows, while giving platforms a way to differentiate their offering at a contained content-licensing cost.
Photo Credits: Foto di Ezekiel See su Unsplash
