MIADigital

According to ItMedia Consulting last report “Video on Demand in Europe: 2020-2023 – Growing up in uncertain times” – anticipated by Italia Oggi and available today – the income for Video on Demand (VoD) platform in Western Europe will increase with an annual growth rate of 13%, from 7.4 billion in 2019 to 12.25 billion in 2023 with a positive increase of 16.8% in 2020.

According to the report, 2020 will be the turning point in the transformation process of audiovisual sector with the substitution from traditional pay tv to SVoD (Subscription Video on Demand) and to the pay tv broadband.

SVoD will lead the growth of the audiovisual sector scoring an annual growth rate of 14% within 2023, covering 84% of income.

An important growth for Italy is expected: 39% is estimated in 2020 for an annual growth rate of 30% within 2023, the highest growth rate compared to the first five big European countries.