Samsung TV Plus, the free ad-supported streaming service, has recently expanded its catalog with over 4,000 hours of Korean films and TV shows, reflecting a growing global interest in K-Content. This move confirms the expansion of Korean culture, which, once considered niche, has now become an integral part of the global entertainment landscape.

The newly added content package covers a wide range of genres, from gripping dramas to comedies, as well as thrillers and action films. Samsung TV Plus has made these new titles accessible to a broad and diverse audience, further extending the reach of Korean culture beyond its national borders.

The popularity of Korean culture, fueled by global phenomena such as K-pop, cinema, and Korean TV series, is experiencing unprecedented growth. The success of series like Squid Game and films like Parasite has helped break down linguistic and cultural barriers, leading international audiences to actively seek out content from South Korea.

What was once considered niche content, appealing to a limited audience, has now achieved a significant status in the global entertainment market. This expansion has also been driven by platforms like Samsung TV Plus, which continue to recognize the potential of these offerings in meeting the increasingly diverse and globalized demand for content.

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