A survey conducted by Digital TV Research estimates that the number of Netflix subscribers will increase by 44% between 2016 and 2022 amounting to a total of 128 million users worldwide. The number of international subscriptions should be higher than that of North America by 2018: to be precise, subscribers in the United States are expected to increase from the current 53 million to 63, while in Europe (which represents 72% of worldwide users along with the U.S.A.) the number is around 29 million. In 2016, European users were around 18 million.
Digital TV Research analystSimon Murray said: “This growth is even more impressing if we consider all the negative factors for Netflix: the platform is not given direct access to subscribers in the world’s largest country, China. Moreover, we think Netflix will fall foulof Russian legislation: in July 2017,the country will introduce a restriction of foreign companies to only 20% of digital platforms’ equity. However, ten million users will subscribe Netflix in the Asian region by 2022, three times the current number”.
Netflix, 128 million users worldwide by 2022, according to Digital TV Research
