Multimedia, customized and self-managed show schedules. The new TV era is that of the free user, allowed to “take over” the programming according to the most suitable time schedules and regardless of the actual TV use.
«Custom-made» media uses on which broadcasters are losing more and more control. Therefore how to capitalize technology and social media so that TV can keep reaching out the audience, and do it even better? Phil Mitchelson (BigBalls media) and Dinah Lord (Caravan) will discuss about this on Friday 21 October at 5 pm at Sala Diocleziano of Hotel Boscolo Exedra. Moderated by Dawn McCarthy-Simpson (PACT), they will tackle the dilemma of producers and broadcasters dealing with the biggest challenge of today’s and tomorrow’s TV.
MIA | TV Capturing the audience in the age of “do-it-yourself show schedules”
