The volume of social network interactions relating to the television broadcasters and over-the-top operators programming increased by 41%.
The data are provided by Nielsen Social Content Ratings Italy: they’re collected 24/7, starting from the analysis of conversations on social networks regarding both broadcasters and OTT operators contents transmitted in Italy.
If in the first two months of 2020 the social interactions in linear mode amounted to 219mln; this March the interactions have decreased to 100mln. One of the causes probably lies in the ongoing health emergency, that forced Italian broadcasters to adapt their programming on new quarantined audiences.
Increasing comments on main broadcasters talk shows and news programs also (+94% compared to February.), such as TgCom24 (+116%), SkyTg24 (+81%) and Rai News (+84 %). At the same time, social interactions on entertainment channels are consistent: main players are in this case Sky Sport Uno (29.2m), Canale 5 (20.7m) and Netflix (7.4m).
Regarding main OTTs, all the platforms available in Italy experience growth in terms of social network interactions: Netflix (+ 20%), Dplay (+ 32%), Mediaset Play (+ 44%), Tim Vision (+60 %), Infinity (+ 213%) and Now Tv (+ 119%); the latest Disney + also records 343,200 interactions among its competitors.