The objective is two fold: to grow a video-related business which it is interesting in for a while, and to have a portion of the TV advertising spending (about tens of billions of dollars).

Facebook has entered the audiovisual market too. After Netflix (House of Cards and other successful TV series producer); after Amazon (Mozart in the JungleTransparent and Woody Allen’s Crisis in Six Scenes); and after Apple which has just launched the first episode of Planet of the Apps, a ten-episode reality show about the world of app developers, now also Mark Zuckerberg company aims to produce original content to have a portion of the TV advertising spending worth tens of billions of dollars.

Facebook focuses 100% on videos until it becomes a TV. The two-billion-user social platform is negotiating to produce original TV content for younger people to air by the end of the summer. It’s the newcomer of a group of tech companies (Amazon, Netflix and Apple) which have already taken the field.

“We’re supporting a small group of partners and creators as they experiment with the kinds of shows you can build a community around, from sports to comedy to reality to gaming”, Facebook’s VP for Media Partnerships Nick Grudin explains. “We’re focused on episodic shows and helping all our partners understand what works across different verticals and topics”.