The Rai Delegate Administrator Fabrizio Salini has been one of the protagonists at the fifth edition of MIA – International Audiovisual Market and conceded a special interview during the event, along with the journalist Riccardo Luna.

On this occasion, Salini revealed the company’s future plans: “Rai has recently undergone a reform concerning its organization model. The main idea is to exclusively channel our energy on high-quality content creation”.
“Regarding the upcoming content for the next months, we will find more films in its original language, more documentaries and a wider cultural offer”, he anticipated.

Salini also explained that Rai Play will be the core of their 2019-2021 strategy. From November 4, in fact, the platform will offer a different design and will display its content in a more incisive way, aiming to catch the attention of an audience that was used, until now, to a more traditional TV offer.