Video Games and Monetizing Film IP in Different Ways

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The conversation would explore questions around IP ownership and valuation, licensing and strategic partnerships, financing cross-media expansion, audience development and the business models that allow an IP to grow beyond its original medium. Above all, we would like to understand when a game, film or series stops being considered a single piece of content and begins to be conceived as the foundation of a broader IP business.

Speakers:
Daniele Azara | Chief Creative Officer, Stormind (Italy)
Alex Coulombe | CEO, Agile Lens (US)
Aymeric Castaing | Founder & CEO, AYC CONSULTING (France)
Martin Kreuch| Senior Creative Producer, Licensed Games, THQ Nordic (Austria)
Robert Franke | Co-Managing Director, Intaglio Films (Germany)

Moderator:
Zoltan Batho G. | Producer & Educator, Real-time Solutions (Hungary)