Video Games and Monetizing Film IP in Different Ways

The conversation would explore questions around IP ownership and valuation, licensing and strategic partnerships, financing cross-media expansion, audience development and the business models that allow an IP to grow beyond its original medium. Above all, we would like to understand when a game, film or series stops being considered a single piece of content and begins to be conceived as the foundation of a broader IP business.


Speakers:
Daniele Azara | Chief Creative Officer, Stormind (Italy)
Alex Coulombe | CEO, Agile Lens (US)

Moderator:
Zoltan Batho G. | Producer & Educator, Cradle - Breda University of Applied Sciences (Netherlands)