Fireside Chat with Marco Bassetti

What does it mean today to be a “European champion” in an increasingly competitive global content market? At the helm of Banijay Entertainment, one of the world's leading production and distribution groups, Marco Bassetti offers a unique perspective on the transformations reshaping the audiovisual industry. From the evolution of unscripted entertainment to diversification strategies and the crucial challenge of preserving margins and economic sustainability in scripted content, the conversation will explore how scale, investment capacity, and the monetization of intellectual property can strengthen the competitiveness of major European players and their role on the global stage.


Speaker:
Marco Bassetti | CEO, Banijay Group (UK)

Moderator:
Marco Chimenz | Strategic Consultant, MIA | Mercato Internazionale Audiovisivo (Italy)