Fireside Chat with Marco Bassetti

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What does it mean today to be a 'European champion' in an increasingly competitive global content market? As CEO of Banijay Entertainment, the world’s largest independent studio, Marco Bassetti brings a broad perspective on the group’s recent transformation and the transformations reshaping the audiovisual industry at-large. From consolidation, rights retention and content cut-through to preserving margins and driving diversification, the conversation will explore how scale, the capacity to invest and effectively monetise creativity can strengthen a European player's position on the global stage.


Speaker:
Marco Bassetti | Chief Executive Officer, Banijay Entertainment (UK)

Moderator:
Marco Chimenz | Producer, Strategic Consultant, MIA | Mercato Internazionale Audiovisivo (Italy)