Beyond the Screen: The new Frontiers of Entertainment



MIA XR / Talks

19 October 2026 - 17:00

Hotel Westin Excelsior - Sala Trianon
Runtime: 60 min.



Entertainment is moving beyond traditional screens, as film, live events, immersive experiences, visual arts and technology increasingly converge. From large-scale installations and virtual production to interactive environments and brand experiences, the panel explores how stories and IP can expand into new formats, spaces and business opportunities — creating new ways for audiences to experience, inhabit and connect with content.



Speakers:
Mark Bustard | Strategic Advisor and Executive Producer for live, immersive and IP-led experiences (UK)
Sebastiano Vitale | CEO – Art Director and Executive Producer, Flow Productions (Italy)
Ludovica Arci | Co-Founder, SARAVÁ (Italy)
Matteo Ceccotti | Film Director, Red Raion (Italy)

Moderator:
Francesco Fiore | Executive Producer, Alter Agent (Italy)