Audience Engagement: Understanding Gen Alpha & Gen Z

As audience habits continue to evolve across platforms, understanding how younger generations discover, consume and engage with content has become essential for producers, broadcasters, streamers and distributors alike. This session explores how Gen Alpha and Gen Z select content in an increasingly fragmented media landscape, examining the role of streaming platforms, social media, gaming ecosystems and community-driven engagement.

Speakers:
Jules Borkent Paramount | EVP, Content & Network Strategy, Nickelodeon Kids & Family (US)
Chapman Maddox | Development Executive, BBC Studios (UK)