Brands as New Financing Partners

Brands are increasingly acting as real producing and financing partners in the film industry, marking a significant shift in, and a new part of, the business model. Brands are looking to support auteur filmmakers and high-culture projects as part of their brand identity, aiming to tap into new audiences.


Speakers:
Arvand Khosravi | SVP and Head of Scripted Television Strategy, Fifth Season (US)
Margo Mars | Founder and CEO, Lief Entertainment Company (UK)
Juliet Fairbairn | Entertainment Marketing Specialist, former Global Head of Brand Partnerships, JLR (Jaguar Land Rover) (UK)

Moderator:
Joe Utichi | Writer & Journalist (UK)