Producing with AI: Augmentation or Replacement?



MIA / Talks

23 October 2026 - 10:30

Hotel Westin Excelsior - Sala Giardino d'Inverno
Runtime: 90 min.



Artificial intelligence is rapidly moving from experimentation to real-world application across the audiovisual value chain. From development and pre-production to visual effects, localisation and post-production, AI promises to make filmmaking faster, more flexible and more cost-efficient. But as its capabilities expand, a more fundamental question is emerging: is AI empowering producers and creative teams—or beginning to replace parts of the traditional production process? Bringing together producers, technology innovators and industry leaders already working at the intersection of AI and content creation, this panel will look beyond the hype to examine how AI is actually being integrated into production today. Where can it unlock new creative possibilities, reduce costs and allow ambitious ideas to reach the screen? Which roles and workflows are likely to be transformed? And where should the industry draw the line between technological efficiency and human creative control?

Speakers:
Max Wiedemann | Co-Chief Production and Business Development Officer, LEONINE Studios; Head, AI Mediawan Group (Germany)
Tom Paton | Founder and CEO, AiMation (UK)

Moderator:
Stephen Saltzman | Partner & Head of the International Entertainment Group, FieldFisher (UK)

Followed by Keynote presentation by:
Al Munteanu | CEO, BriskPace Studios (Germany)