OTT on the rise: global revenues of $224 billion are expected by 2027, $89 billion more than today.
This is revealed in the study ‘Global OTT TV and Video Forecasts’ by Digital TV Research: in 2022 alone, the expected increase is $21 billion.
The research covers 138 states and considers the interval 2021-2027.
Looking specifically at AVOD services, Digital TV Research predicts that they will grow by $37bn over the 2021-2027 period, reaching $70bn; SVOD services will retain the largest share of the market, growing by $48bn, for $136bn in total global revenues.
For further information please refer to the Digital TV Research website.