CNA Marche allocated €4.500.000 for audiovisual projects in order to promote tourism in the region. The call for proposals will be released in September, in the same period the winners of the previous call are expected to be published. The last call for projects already was for cinema and audiovisuals and the designated amount was €1.200.000.

These calls are part of the CNA’s wider project to promote the region and its products, involving the local businesses in order to create a database of the services Marche can offer to the productions that chose it as their set.

A similar venture was Cinefood which consisted in showing in the squares and in theaters films culinary- themed, to highlight the local specialties sold nearby the cinema.