ANEC and FIEG, in collaboration with ANICA, have launched the new initiative “Ogni martedì la cultura e il divertimento raddoppiano“, which aims to bring audiences back to the cinema and encourage the purchase of newspapers. Here’s how.
From 10 August 2021 until the end of November 2021, every Tuesday participating newspapers will issue a coupon to be cut out, with a corresponding QR code, to allow two people to go to the cinema for €8.
The overlap between newspaper readers and cinema-goers has made it possible to develop this project, which joins others to support the recovery of both sectors.
Information on participating cinemas and schedules will be available on the app and on the PowerTicket.it website.