The President of the Lazio Region, Nicola Zingaretti, presents new initiatives to promote consumption and film and audiovisual practices.

The arrival of the Internet and on-demand programs that allow you to stay at home to watch movies or TV series in recent years is slowly emptying theaters. In order to solve this problem, the President of the Lazio Region, Nicola Zingaretti, together with Piera Bernaschi, President of ANEC, and Laura Delli Colli, Vice President of Fondazione Cinema in Rome during a conference in WeGil presented some of the new initiatives to support consumers and the film industry.

The initiatives, Nicola Zingaretti said, aim to “bring everyone, but especially young people, closer to the world of cinema”. The first of the ideas presented tries to relaunch the habit of the reduced-price ticket on Wednesdays: from October 10, 2018 until August 2019 it will be possible to enter 50 cinemas and almost 200 theatres having a 50% discount on the ticket. The Lazio Region wants to encourage enthusiasts and not to attend it continuously.

The funds available for the sector are also important, in particular there are two calls for proposals through which about 1,300,000 euros will be allocated. The first call, worth 850,000 euros, should contribute to support projects dedicated to cultural diversity and social hardship or festivals on the evolution and preservation of the audiovisual industry. Applications for participation must be submitted by October 27, 2018 and the activity must take place during 2019 on the regional territory. The second call for proposals, worth 500,000 euros, aims to promote the accessibility and safety of the spaces, thus putting a brake on the closure of cinemas.