The partnership between Auditel and the two companies Comscore and Kantar has been renewed until December 31, 2023.
The collaboration has been active since August 2017 and involves, on the one hand, Auditel – the independent authority for transparent measurement of the Italian television industry – and on the other two leading companies in the data monitoring sector.
Comscore is leader in the planning, management and evaluation of media campaigns on various channels (digital, linear TV, Over-the-top and cinema); Kantar, on the other hand, is active in the consultancy and insights sector.
The extension of the partnership reveals the will to continue “TV Broadcasters video content on all digital devices deploying Kantar’s Focal Meter with Comscore’s proven census tagging”, as explained in a joint note.
The idea is to create an innovative digital measurement project, in collaboration with Auditel, which provides a full coverage of both editorial and advertising content and strategic information on the entire Italian television market, for broadcasters and advertising investors, agencies and media centers.